Showing posts with label web 2.0. Show all posts
Showing posts with label web 2.0. Show all posts

Monday, October 5, 2015

Social media revolutionising rural communities in the Pacific - Pacific Beat - ABC News (Australian Broadcasting Corporation)


Social-media has been called many things -- and now it's being described as a 'life-changing' experience for people living in rural parts of the Pacific.

Increasingly, social media, and the internet in general, is being used to drive agricultural development - with some dramatic impacts.

Speakers: Michael Hailu, director of Technical Centre for Agricultural and Rural Cooperation (CTA); Giacomo Rambaldi, Sr Programme Coordinator, ICTs (CTA, Web2forDev) and Faumuina Felolini Tafunai, Media Specialist (WIBDI).

by Catherine Graue
Source: Pacific Beat | Duration: 5min 42sec

Thursday, September 10, 2015

The Transformative Power of Social Media in Agriculture: Inspiring Stories

The advent of social media has revolutionised the way people communicate worldwide. But in a growing number of developing countries, these tools are being put to increasingly good effect to drive agricultural and rural development, often with dramatic results. A new publication from the Technical Centre for Agricultural and Rural Cooperation (CTA) documents the transformative power of these innovative technologies. Based on 18 case studies drawn from across African, Caribbean and Pacific (ACP) countries , Embracing Web 2.0 and Social Media: A life-changing pathway for agricultural development actors provides testimonies on how Web 2.0 and social media are contributing to better engagement of stakeholders in policy dialogue and advocacy, marketing and the provision of information services.

This booklet documents a wide range of practical applications for Web 2.0 and social media in ACP settings. Some farmers have found that Facebook can be an excellent marketing channel to promote their products. Extension agents are discovering that social media is a highly effective way of communicating with the people they serve. Agricultural organisations are using a range of social media tools to mount advocacy campaigns aimed at influencing policy-makers. Researchers are using online collaboration tools to work on joint publications, while more and more young people are using new ICT skills to blog about important rural development issues. Others are seizing opportunities to develop innovative online services and launch their own companies as agripreneurs.

“Social media has become part of everyday life for most people in the developed world. But it has created a life-changing experience for many people in rural areas who have come to use it,” said CTA Director Michael Hailu.

All the stories featured in the booklet revolve around people who have benefited from a CTA-led campaign to make Web 2.0 and social media tools more accessible to agriculture and rural development actors in ACP countries.

The figures speak volumes: more than 4,000 individuals trained, 176 face-to-face training events – known as Web 2.0 and social media learning opportunities (LOs) – held in 44 ACP countries. In 2013, the Web 2.0 and social media LOs carried off the prestigious World Summit on the Information Society (WSIS) Project Prize in the e-Agriculture category.

Impact assessment studies conducted by CTA have revealed that its Web 2.0 and social media capacity-building activities have led to greater inclusion and empowerment for participants, often with far-reaching repercussions for themselves and the people with whom they interact. Adoption rates are high, with young women emerging as the most likely players to adopt social media, following a training course.

In Uganda, local NGOs are using ICTs to support producers, processors and other actors in agricultural value chains. Agronomists from Madagascar are using Web 2.0 and social media to develop knowledge about apiculture. In Central Africa, a farmers’ network institutionalised social media and improved its operational effectiveness. In Samoa, a Facebook and Twitter marketing campaign is producing impressive results for women weavers of ceremonial mats. And in the Caribbean, bloggers and social media reporters are helping other young people to plan a future in farming.

“Many people have told us that the training sessions have not only changed their working behaviour, but their whole lives,” said Giacomo Rambaldi, Senior Programme Coordinator at CTA.

The official launch of the CTA publication will be held on 26 November 2015 during the International Day of Vrije University (VU) in Amsterdam.

The booklet is available for order in print form or for free download from the CTA publications catalogue

Thursday, April 16, 2015

Building Capacity in using social media for agricultural development in Cook Islands

Rarotonga, Cook Islands, 14 April, 2015 – From 13 to 17 April 2015 the Cook Islands Ministry of Agriculture (MoA) is hosting a Web 2.0 and social media learning opportunity workshop and training. The event held at the MoA’s headquarters in Arorangi, is jointly supported by the Technical Centre for Agricultural and Rural Cooperation (CTA), and the European-Union-funded Pacific Agriculture Policy Project (PAPP) (part of the Intra-ACP Agriculture Policy Project). The Secretariat of the Pacific Community (SPC) is the implementing agency for the European Union funded PAPP project.

Participants in the course posing together
with the Minister of Agriculture, Kiriau Turepu
Participants were drawn from government agencies, including ministries of the environment, agriculture, education and internal affairs, the police and the Seabed Minerals Authority, from the private sector and from civil-society and non-governmental organisations, including the Red Cross, the National Youth Council, national women’s group, and two youth organisations Rotaract, and organics. All were keen to learn how to make best use of online social media tools to generate and share information to achieve both personal development and organisational goals.

The Hon Minister of Agriculture, Kiriau Turepu, delivered the keynote address to more than 25 local participants. He acknowledged the partnership of CTA, SPC and the European Union for offering the opportunity to the Cook Islands to build capacity in information and communication technologies and social media.

“I am particularly pleased for the Ministry of Agriculture to take the lead in promoting social media to generate, manage and disseminate information in this ever-more-connected world we live in. The internet offers tools we can harness for the development of our people. The outer islands may have produce to sell and using the internet they can connect to consumers and markets in Rarotonga. We will be able to share and show new innovative ideas such as growing dragon fruits for example – I can show a friend in Penrhyn steps on growing these fruits using social media.

“As the first of this kind of workshop to be held here in the Cook Islands, we are expecting this group of participants to learn, and make use of the knowledge so that our people are better informed, more articulated in the affairs of development as far as agriculture is concerned.

“Today the speed with which information travels in our work places and the changing technologies that we have at our disposal is extraordinary and important to all of us. Whether it is Facebook, blogging, Twitter, photos you share, these are all extensions of individuals and their personalities. They help portray interests, views and help show people who they are. They offer a platform for you and I to be ourselves, to be creative, to be who we want to be and most importantly, have an audience for all to debate critical innovative ideas that are good and can grow for the future.”

Mr Emil Adams, PPPP Information Communication Management Officer, thanked Permanent Secretary, Dr Matairangi Purea, and MoA Director of Policy, Planning, Mr Patrick Arioka, for the planning and coordination that went into organising the workshop. The good turnout of local participants is testimony of the planning, interest and enthusiasm of stakeholders to release their officers to attend the Web2.0 and social media training.

“Social media tools allow continuous dialogue between groups of individuals to take place on the internet. This online dialogue contributes to a knowledge society where individuals continuously pull information as well contribute content, further enriching knowledge and available to other users. People are empowered when they freely express their opinions on social media, and attain a level of gratification when they get information they want when they want it,” said Mr Adams.

“Accessing the internet allows a farmer in a remote village to directly interact and feedback on government policies affecting rural livelihoods, tweet a photo of a pest outbreak back to researchers for identification and management, or post on Facebook photos of a rural development training.”
Workshop facilitator, Ms Anju Mangal, offered words of warning about the potential of social media, noting that, while it can open up a whole new horizon of possibilities that can improve lives, it can also destroy lives and upset social norms if used wrongly by unscrupulous individuals.

Ms Mangal said that online cyber security is of major concern to individuals and to organisations that want to protect their integrity. Social media policies supported by national infrastructure need to be robust to guide the use of these tools to achieve national goals. Above all, measures are needed to prevent compromising the integrity of government machinery.

In the Cook Islands broadband connection is available to more than 95% of the population, with mobile coverage reaching more than 99% of the population. On Rarotonga only, third-generation (3G) services are available to 11,000 plus mobile connections.

Agriculture currently contributes only 3.8% to GDP, but Mr Arioka expressed his confidence that this can be increased through the use of online tools supported by an enabling policy environment. The Ministry is currently developing a new Strategic Plan to help agriculture services support income streams, food consumption and self sufficiency. Healthy soils, healthy food will underpin the strength of the new Strategic Plan.

CTA, in partnership with SPC, has embarked on a series of regional Web2.0 and social media learning opportunity workshops to strengthen national capacity in the use of social media for agricultural development and climate-change adaptation. National workshops have been completed in Fiji, Papua New Guinea, Samoa and Vanuatu. A second national workshop for the Cook Islands is planned for September 2015.

Here is a link to follow for more information on forthcoming training events.

Follow Web2forDev on Facebook, Twitter and Vimeo and join the community on DGroups and LinkedIn


Saturday, January 3, 2015

Latest statistics about the Web 2.0 for Development Community of Practice


The Web2forDev Community of Practice was created by CTA in 2006 in anticipation of the Web2forDev International Conference which CTA organised in September 2007 in partnership with FAO, GIZ , IFAD, APC, IICD and other development organisations.

As anticipated in the article published on PLA 59 in June 2009, “The Web2forDev story: towards a community of practice” the community has been steadily growing also as a follow-up of the Web 2.0 and Social Media Learning Opportunities regularly organised by CTA, so far in 37 countries.

Here are some stats about the latest growth of the Web2forDev community on various social media platforms:

Dgroups (En) (since 2006) :
# of members on 31/12/14:      3,874  in 110 countries
Growth over the year 2014:     +46%

Dgroups (Fr) (since 2006)  :
# of members on 31/12/14:      940 in 48 countries

LinkedIn (since July 2007)  :
# of members on 31/12/14:      1,939
Growth over the year 2014:     +20%

Facebook (since July 2007)  :
Total Likes on 31/12/14:          4,060
Growth over the year 2014:      +49%

Twitter (since August 2008)  :
# of followers on 31/12/14:      2,926
Growth over the year 2014:     +18%

The main portal is found at www.web2fordev.net and is available both in English and French.


Thursday, April 17, 2014

Web 2.0 and Social Media - Share Your Story

This initiative launched by CTA is intended to gather success stories from people who’ve benefitted from interactions with CTA in the domains of Web 2.0 and Social Media and used the acquired skills and networks to accomplish something that wouldn’t have been possible before.

In case a submission will be successful you will be contacted by a journalist who will interview you in order to prepare an article.

Should the case be exceptionally inspiring and innovative, and have had measurable impact beyond your personal development, CTA may organise the production of an on-site video-documentary to capture your story and gather feedback from your beneficiaries.

Read more ....

Zack Matere: Growing Knowledge



Zack Matere, a farmer in Soy, Kenya, searched for a way to save his dying crops. What he discovered was a desire to help local farmers and businesses access information.

Saturday, June 16, 2012

Digital Habitats - a book worth reading


Technology has changed what it means for communities to “be together.” Digital tools are now part of most communities’ habitats. This book develops a new literacy and language to describe the practice of stewarding technology for communities. Whether you want to ground your technology stewardship in theory and deepen your practice, whether you are a community leader or sponsor who wants to understand how communities and technology intersect, or whether you just want practical advice, this is the book for you.

Written by Etienne Wenger, Nancy White and John D. Smith, the book brings together conceptual thinking, case studies and offers a guide for understanding how technology can help a community do what it wants to do. It gives a glimpse into the future as community and technology continue to affect and influence each other.

Saturday, June 9, 2012

Accelerating Development Using the Web: Empowering Poor and Marginalized Populations


The World Wide Web Foundation has published Accelerating Development Using the Web: Empowering Poor and Marginalized Populations. Supported by the Rockefeller Foundation, the book is a compendium of articles by recognized experts describing the real and potential effects of the World Wide Web in all major aspects of economic and social development.

The book fills a gap in the current store of knowledge by taking a broad view, offering detailed commentary from fourteen experts who are deeply engaged in the field of ICTs for development, many with extensive experience in developing countries, and each able to emphasize the key questions, challenges, and successes unique to their field.

The research unites themes of technological innovation, international development, economic growth, gender equality, linguistic and cultural diversity and community action, with special attention paid to the circumstances surrounding the poor and vulnerable members of the Global Information Society.

Readers will be able to draw parallels across each field and see where similarities in the deployment of ICTs for development exist and where there are divergences.

Saturday, January 28, 2012

Web 2.0 in Africa - Agriculture and New Technologies - Web2forDev



An eight minute Business Africa/CTA video production documenting actual cases on the use of Web 2.0 applications in the development sector, specifically among farmers in Africa.